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Content and Social Specialist

Date: 03-Aug-2022

Location: Melbourne, VIC, AU, 3000

Company: Australian Unity

Join us and let’s make a bigger difference together.

It’s an exciting time to be joining Australian Unity – we have grown significantly over recent years and are transforming to capitalise on further growth opportunities to help deliver Real Wellbeing for our customers and employees. We operate with commercial principles and with a strong social purpose to create community value. Australian Unity is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.


Established in 1840, we were Australia’s first member-owned wellbeing company. Today we have over $1 billion in revenue and provide smart solutions and services to more than 700,000 Australians.  We employ over 7000 people and our purpose is to Help People to Thrive.


Your New Role:

This role will support content and social marketing and the digital content ecosystem to deliver on Australian Unity’s Real Wellbeing brand positioning, brand strategy and content strategy, helping us deliver on our ambition to be known as the most trusted wellbeing company in Australia.


Your New Role Looks Like This:

  • Support the production, delivery, and quality assurance of digital content—developed internally and externally—ensuring it aligns with editorial standards.
  • Content authoring, publishing and optimisation of owned content channels (Sitecore CMS).
  • Support the ideation, creation, and presentation of Real Wellbeing content on owned and paid channels.
  • Lead the social media content planning, calendar and publishing process and implementation.
  • Support & manage key team processes, including briefing, playback, and allocation of resources.
  • Engage and influence stakeholders from across Australian Unity, promoting them as Real Wellbeing experts.


About You:

We are looking for an individual who will inspire and drive innovation and change. Collaborate with platform marketing teams and stakeholders to produce Real Wellbeing content that aligns with products and services of Australian Unity.

Does this sound like you?

  • 2+ years of relevant experience in a similar content or social media role.
  • Experience with Facebook Audience Insights, Ads Manager and other social media tools. Experience with Google Analytics.
  • Experience in developing content programs, and content creation, with an eye on SEO and SEM.
  • Strong verbal and written communication skills
  • Knowledge of digital and social channel targeting/advertising.
  • Experience in copywriting for social media and online channels.
  • CMS experience, ideally Sitecore. (desirable)


Your Benefits:
You will enjoy a range of great employee benefits and rewards including:

  • Competitive Remuneration and Incentive Program
  • A range of attractive product and service discounts from Australian Unity’s Retail and Wealth Management portfolio – including health insurance and banking products
  • Supported Learning and Career Development program
  • Flexible Working Arrangements including Work-From-Home days with a real work-life balance
  • Available access to LinkedIn Learning courses through our great Learning platform
  • Additional paid Wellbeing and Community Volunteer Days yearly


What Makes Us, Us

Putting people first is not just something we say, it's what we do. We care for our people so they can care for themselves and our customers. We stay true to our values (Bold, Warm, Honest), we work hard because it matters and we work well together – collaborating, encouraging and even managing to have some fun.


At Australian Unity we do the right thing and we expect the same from others. Being a member-owned company, means we're focused on our members and customers. Our purpose to Help People to Thrive, drives us to make a real difference, every day, big and small. We are passionate about improving the wellbeing of all Australians and about making a positive difference.


** All Australian Unity employees must have been fully vaccinated for COVID 19 by 31 December 2021.


Australian Unity is an Equal Opportunity employer and we encourage applications from all members of the community, including people of Aboriginal and Torres strait Islander descent, culturally and linguistically diverse backgrounds and, mature aged people.