Share this Job

Marketing Automation Lead

Date: 23-Jun-2022

Location: Melbourne, VIC, AU, 3000

Company: Australian Unity

Join us and let’s make a bigger difference together.

It’s an exciting time to be joining Australian Unity – we have grown significantly over recent years and are transforming to capitalise on further growth opportunities to help our customers and employees thrive. We operate with commercial principles and with a strong social purpose to create community value. Australian Unity is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.


Established in 1840, we’re Australia’s first member-owned wellbeing company. Today we have over $1 billion in revenue and provide smart solutions and services to more than 700,000 Australians.  We employ over 7000 people and our purpose is to Help People to Thrive.


Your New Role:

The Marketing Automation Lead is part of a centralized group digital channel team with end-to-end accountability for delivery of digital projects This role is responsible for designing and delivering best practice highly personalized multi-channels campaigns or journeys for achieving customer life cycle marketing strategy. It requires a focus on data-driven decisions, a passion for result, a commitment to action-oriented analysis and a relentless focus on the customer.


You will engage with end users and subject matter experts to identify, develop, document, validate and endorse the requirements of their work, demonstrating Agile behaviours that emphasize collaboration, delivery, reflection, and improvement.


Your New Role Looks Like This:

  • Analysis the requirements of the work and provide the stakeholders with the scalable solution and industry best practice to solve the challenges
  • Design and execute complex automation and journeys across various business products.
  • Data analysis to ensure the quality and requirements are met for the campaign execution
  • Execute ad-hoc campaigns across various business units
  • Create custom reports in Analytics Builder based on the requirements
  • Assist Digital Engagement Manager to drive a high-performance culture, increasing work capability and actively supporting the team
  • Collaborate with the stakeholders and other team members to deliver good quality of work through sprint planning


About You:

We are looking for an excellent communicator who will work closely with the Digital Engagement Manager, Marketing Automation Specialist, and wider team, as well as other technology, marketing, and business team members.

Does this sound like you?

  • 3+ years of working on Salesforce Marketing Cloud platform and successfully delivered multi-channels campaigns and journeys
  • Experience with AMPScript, SQL, Cloudpages
  • Experience developing complex reports with Analytic Builder
  • Experience working with Agile methodology
  • Understanding best practice in design, build and delivery for Marketing Automation and MarTech industry
  • Well-developed documentation and presentation skill
  • Team player
  • Eager to learn and a problem solver


Your Benefits:
You will enjoy a range of great employee benefits and rewards including:

  • Competitive Remuneration and Incentive Program
  • A range of attractive product and service discounts from Australian Unity’s Retail and Wealth Management portfolio – including health insurance and banking products
  • Supported Learning and Career Development program
  • Flexible Working Arrangements including Work-From-Home days with a real work-life balance
  • Available access to LinkedIn Learning courses through our great Learning platform
  • Additional paid Wellbeing and Community Volunteer Days yearly


What Makes Us, Us

Putting people first is not just something we say, it's what we do. We care for our people so they can care for themselves and our customers. We stay true to our values (Bold, Warm, Honest), we work hard because it matters and we work well together – collaborating, encouraging and even managing to have some fun.


At Australian Unity we do the right thing and we expect the same from others. Being a member-owned company, means we're focused on our members and customers, not shareholder returns. Our purpose to Help People to Thrive, drives us to make a real difference, every day, big and small. We are passionate about improving the wellbeing of all Australians and about making a positive difference.


** All Australian Unity employees must be fully vaccinated for COVID 19 by 31 December.


Australian Unity is an Equal Opportunity employer and we encourage applications from all members of the community, including people of Aboriginal and Torres strait Islander descent, culturally and linguistically diverse backgrounds and, mature aged people.