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Marketing Insights Manager

Date: 23-Jul-2022

Location: Melbourne, VIC, AU, 3000

Company: Australian Unity

•    Provide insights, analysis and strategic recommendations for our marketing activity
•    Build journeys for key Investments products within SalesForce Marketing Cloud
•    Permanent, full-time opportunity based in Melbourne 


What makes us, us


Established in 1840, we’re Australia’s first member-owned wellbeing company, delivering health, wealth and care services to more than 700,000 Australians. Today, while we’ve grown to a company of more than 7000 employees, our focus remains the same as it was 180 years ago — to deliver Real Wellbeing for our customers, members and the community. 


We support your Real Wellbeing so you can better support our members’ and customers’ wellbeing journey


There are four key attributes that set us apart:


•    Good people: We strive to set ourselves apart through the capability, warmth and expertise of our people.
•    Wellbeing experts: Our breadth of capability enables us to provide smart solutions and services across all domains of wellbeing.
•    Long-term commitment: As a member-owned company, we’ve been focusing on long-term outcomes and single-minded dedication to our members and customers since 1840.
•    Driving positive impact: Everything we do is focused on making a positive difference at a personal, community and societal level. 


These pillars are infused with our values of bold, warm and honest


The position


Support our five business units within the Wealth and Capital Markets marketing team by providing insights, analysis and strategic recommendations for our marketing activities. You’ll be providing insights and strategies that inform marketing and acquisition plans and activities for designated business units and customer segments, to drive brand consideration and preference, maximise lead generation, sales conversion and support customer retention, engagement and advocacy.  


Your day-to-day: 


•    Own the W&CM Marketing team’s reporting capability to effectively measure, monitor and report on performance of in-market activity 
•    Utilising your Salesforce and Marketing Cloud experience to deliver data driven marketing and sales insight
•    Collaborate with our team to provide insights, analysis and strategic recommendations - including optimising digital spend and proposing alternative activity as identified through consultation with internal and external stakeholders. 
•    Maintain and develop our comprehensive dashboard that captures customer activity across our paid, owned and earned channels, with a sales performance overlay.
•    Build journeys for key Investments products within SalesForce Marketing Cloud, and continuously review and refine using insights and feedback from stakeholders 


About you


We are searching for a professional who will join us in striving to live our values of bold, warm and honest, in everything we do.


Your expertise and qualifications will include:


•    Experience with Salesforce and Marketing Cloud is essential to succeed in this role
•    The ability to make strategic recommendations from analyzing multiple sources of data
•    Tertiary qualifications within Business Marketing/Marketing Research 
•    Financial Services is experience is desired, yet not essential




Our people make a real difference in the wellbeing of customers and members every day. Our ambition to be the most trusted wellbeing company in Australia therefore means that wellbeing starts with our people. Our credentials in wellbeing stretch back more than 180 years.

To ensure the safety and wellbeing of our people, customers and community, Australian Unity requires that all employees and contractors must be fully vaccinated against COVID-19 as a condition of entry of any Australian Unity workplace. In order to progress your application, you will need to provide evidence of your COVID-19 vaccination status, proof of booking for the COVID-19 vaccination, or medical exemption certificate from a registered medical practitioner. Thank you for your understanding.


Australian Unity is an Equal Opportunity employer and we encourage applications from all members of the community, including people of Aboriginal and Torres Strait Islander descent, culturally and linguistically diverse backgrounds and, mature aged people.


Should an applicant be the preferred candidate, background checks (including police checks, reference checks, ASIC banned and disqualified persons and bankruptcy checks) will be completed prior to the candidate's employment being confirmed. The outcomes of the background checks do not automatically bar candidates; however, will be assessed against the inherent requirements of the job.

For a discussion in confidence about this opportunity, please contact Rich Maher, Talent Acquisition at |